Blog

Summer Perfume Myths Busted

Why Is Everyone Selling a Citrus Bomb in the Na...

Let’s get one thing straight: just because the temperature hits 40°C doesn’t mean you want to walk around smelling like a nimbu soda. And yet, every summer, fragrance brands launch...

Why Is Everyone Selling a Citrus Bomb in the Na...

Let’s get one thing straight: just because the temperature hits 40°C doesn’t mean you want to walk around smelling like a nimbu soda. And yet, every summer, fragrance brands launch...

Energizing Morning Scents

Not a Morning Person? Let Your Perfume Fake It ...

If you’re the kind of person who hits snooze more times than you’d admit, mornings can feel like a nightmare. You’re barely awake, your brain’s buffering, and your energy is...

Not a Morning Person? Let Your Perfume Fake It ...

If you’re the kind of person who hits snooze more times than you’d admit, mornings can feel like a nightmare. You’re barely awake, your brain’s buffering, and your energy is...

Why India Needs More Perfumes

Fragrance Files: Why India Needs More Perfumes ...

Let’s face it — India isn’t Paris. Our summers aren’t mild, our winters don’t last long, and our monsoon season? That’s a beast of its own. Yet many of the...

Fragrance Files: Why India Needs More Perfumes ...

Let’s face it — India isn’t Paris. Our summers aren’t mild, our winters don’t last long, and our monsoon season? That’s a beast of its own. Yet many of the...

Why Every Guy Needs More Than One Perfume

Why Every Guy Needs More Than One Perfume (No, ...

If you’ve been spraying the same perfume every day — no matter the occasion — we need to talk. You wouldn’t wear your gym shorts to a wedding, right? Then...

Why Every Guy Needs More Than One Perfume (No, ...

If you’ve been spraying the same perfume every day — no matter the occasion — we need to talk. You wouldn’t wear your gym shorts to a wedding, right? Then...

Why Your Crush Still Doesn’t Notice You

Why Your Crush Still Doesn’t Notice You (Hint: ...

You’ve got the perfect outfit, spritzed your best luxury perfume, and even rehearsed your “accidental” run-in. Yet somehow… nothing. Not a glance, not a compliment, not even a sniff. If...

Why Your Crush Still Doesn’t Notice You (Hint: ...

You’ve got the perfect outfit, spritzed your best luxury perfume, and even rehearsed your “accidental” run-in. Yet somehow… nothing. Not a glance, not a compliment, not even a sniff. If...

Stop Overspraying Perfume

You’re Not a Walking Room Freshener. Stop Overs...

Let’s address the elephant in the elevator: Why does it smell like a perfume bottle exploded in here? We’ve all been trapped in small spaces with someone who mistook their...

You’re Not a Walking Room Freshener. Stop Overs...

Let’s address the elephant in the elevator: Why does it smell like a perfume bottle exploded in here? We’ve all been trapped in small spaces with someone who mistook their...