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Why Is Everyone Selling a Citrus Bomb in the Na...
Let’s get one thing straight: just because the temperature hits 40°C doesn’t mean you want to walk around smelling like a nimbu soda. And yet, every summer, fragrance brands launch...
Why Is Everyone Selling a Citrus Bomb in the Na...
Let’s get one thing straight: just because the temperature hits 40°C doesn’t mean you want to walk around smelling like a nimbu soda. And yet, every summer, fragrance brands launch...

Not a Morning Person? Let Your Perfume Fake It ...
If you’re the kind of person who hits snooze more times than you’d admit, mornings can feel like a nightmare. You’re barely awake, your brain’s buffering, and your energy is...
Not a Morning Person? Let Your Perfume Fake It ...
If you’re the kind of person who hits snooze more times than you’d admit, mornings can feel like a nightmare. You’re barely awake, your brain’s buffering, and your energy is...

Fragrance Files: Why India Needs More Perfumes ...
Let’s face it — India isn’t Paris. Our summers aren’t mild, our winters don’t last long, and our monsoon season? That’s a beast of its own. Yet many of the...
Fragrance Files: Why India Needs More Perfumes ...
Let’s face it — India isn’t Paris. Our summers aren’t mild, our winters don’t last long, and our monsoon season? That’s a beast of its own. Yet many of the...

Why Every Guy Needs More Than One Perfume (No, ...
If you’ve been spraying the same perfume every day — no matter the occasion — we need to talk. You wouldn’t wear your gym shorts to a wedding, right? Then...
Why Every Guy Needs More Than One Perfume (No, ...
If you’ve been spraying the same perfume every day — no matter the occasion — we need to talk. You wouldn’t wear your gym shorts to a wedding, right? Then...

Why Your Crush Still Doesn’t Notice You (Hint: ...
You’ve got the perfect outfit, spritzed your best luxury perfume, and even rehearsed your “accidental” run-in. Yet somehow… nothing. Not a glance, not a compliment, not even a sniff. If...
Why Your Crush Still Doesn’t Notice You (Hint: ...
You’ve got the perfect outfit, spritzed your best luxury perfume, and even rehearsed your “accidental” run-in. Yet somehow… nothing. Not a glance, not a compliment, not even a sniff. If...

You’re Not a Walking Room Freshener. Stop Overs...
Let’s address the elephant in the elevator: Why does it smell like a perfume bottle exploded in here? We’ve all been trapped in small spaces with someone who mistook their...
You’re Not a Walking Room Freshener. Stop Overs...
Let’s address the elephant in the elevator: Why does it smell like a perfume bottle exploded in here? We’ve all been trapped in small spaces with someone who mistook their...